The Vamps 'Better' by Jordan Rossi
The Vamps' frontman Bradley Simpson gets pugilistic in an abstract space in Jordan Rossi's punchy promo for Better.
Combining the colour palette adopted in Rossi's photo campaign for their new album with the boxing theme, dovetailing with an energetic, imaginatively-shot performance, makes for a pink-hued piledriver to showcase the Brit pop band's latest hit.
It was great to contrast the masculine thematic of boxing/fighting with a 'feminine' colour.
"Working with the band again was so much fun. This was my second major collaboration with them after having shot the stills for the album campaign [for] Cherry Blossom. It was great to be able to bring the aesthetic we had established in the photography to the music video as the boys inhabit this pink pastel world. It was great to contrast the masculine thematic of boxing/fighting with a 'feminine' colour.
"The key for this video was taking the narrative of the boxing world that the band had pitched, and bringing it to life within a pop performance setting. The band really wanted to communicate a narrative of overcoming adversity so it was a challenge to get these worlds to blend seamlessly together.
"Similarly, the band were very hands-on throughout the process. They really wanted to be involved at all levels from discussions on art department and cinematography through to editing and grading. It made for a really collaborative process, which is my bread and butter as I love working with artists. It also helped that we had an established shorthand together from our previous shoots."
|Executive Producer||Blair Smith|
|Production Manager||Elliot Zelmanovits|
|1st AD||Ty Hack|
|Director of Photography||Jack Exton|
|Focus Puller||Toby Mckay|
|Art Director||Lucy Cooper|
|Post Producer||Dan Butler|
|Other credits||DIT: Elliott Chyi Additional Cast: Steve Robins|
We’ve all seen the cheating boyfriend scenario plastered across popular culture. But this time MNEK switches it up for the new generation with the two sides of a cheating relationship on display, in …
Rika gets together with Jordan Rossi to chart the highs and lows of a relationship in the video for Doses.
Jordan Rossi directs a stylish showcase for singer-songwriter Riva Taylor's 'alternative' love song, Mr Right.
Raye wows with her velvety vocals in the live session video for Please Don’t Touch directed by Jordan Rossi, exclusively for Hunger TV.
Curly Films has announced the first moving image release of 21 year old director Jim Longden, …
Kode Media has announced that they have started the new year with new music video representation …
London-based production company Greatcoat Films has launched a new animation, digital and …
With a new lockdown taking effect throughout Britain, and with many more COVID patients in …
We usually celebrate the season with the greatest Christmas duet of all. But this year, it can …
London-based production company COMPULSORY have located the magic of Christmas in a much-loved …