Paloma Faith 'Gold' by David Wilson

If you need something uplifting right now, look no further. Paloma Faith and director David Wilson lament the gentrification of London in brilliantly feisty fashion, in the wonderful promo for Gold. 

Decked out in a trademark whimsical dress and radiating heaps of energy, Paloma skips and dances down an East London market and into a building site, dangling from an excavator, kicking down doors, and just having a riotous time with some of her fellow, equally colourful residents. 

Paloma is magnetic as always, the supporting cast - all dancers in the Theo Adams Company - are great too, and DoP David Foulkes matches her energy in sweeping crane shots and fluid camera movement. It all adds up to sheer entertainment. Absolutely marvellously fabulous.

DAVID WILSON: 

This video is a statement, told through a Paloma-lens, about the real Gold of East London.

"Hackney, East London, has been gentrified beyond belief over the last fifteen years. Like many areas of world cities, gentrification of a previously rough and poor neighbourhood has been tearing apart the communities. Pricing long-established businesses out of the area, and born and bred families out of their homes.

"Hackney is also home to myself and Paloma - although Paloma’s much more Hackney than me, having lived here her entire life. With property getting more expensive by the minute, this video is a statement, told through a fantastical Paloma-lens, about the real Gold of East London; the people that live in here, the community, and camaraderie.”