Paloma Faith 'Gold' by David Wilson
If you need something uplifting right now, look no further. Paloma Faith and director David Wilson lament the gentrification of London in brilliantly feisty fashion, in the wonderful promo for Gold.
Decked out in a trademark whimsical dress and radiating heaps of energy, Paloma skips and dances down an East London market and into a building site, dangling from an excavator, kicking down doors, and just having a riotous time with some of her fellow, equally colourful residents.
Paloma is magnetic as always, the supporting cast - all dancers in the Theo Adams Company - are great too, and DoP David Foulkes matches her energy in sweeping crane shots and fluid camera movement. It all adds up to sheer entertainment. Absolutely marvellously fabulous.
DAVID WILSON:
This video is a statement, told through a Paloma-lens, about the real Gold of East London.
"Hackney, East London, has been gentrified beyond belief over the last fifteen years. Like many areas of world cities, gentrification of a previously rough and poor neighbourhood has been tearing apart the communities. Pricing long-established businesses out of the area, and born and bred families out of their homes.
"Hackney is also home to myself and Paloma - although Paloma’s much more Hackney than me, having lived here her entire life. With property getting more expensive by the minute, this video is a statement, told through a fantastical Paloma-lens, about the real Gold of East London; the people that live in here, the community, and camaraderie.”
PRO Credits
Credits
Producer | Kate Brady |
Creative Director | Theo Adams |
Executive Producer | Natalie Arnett |
1st AD | Ben Glickman |
Director of Photography | David Foulkes |
Focus Puller | Kate Eccarius |
2nd AC | James Malamatinis |
Steadicam | Charlie Rizek |
Gaffer | Alex Gibbins |
Art Director | Liz El-kadhi |
Wardrobe | Nick Royal |
Wardrobe | Phoebe Arnold |
Hair | Eamonn Hughes |
Make-up | Lan Nguyen-Grealis |
Editor | Meg Thorne |
Editing company | Cut+Run |
Colourist | Richard Fearon |
Post production company | Black Kite Studios |
Post Producer | Tamara Mennell |
VFX | Black Kite Studios |
Lead actor | Josh Glanc |
Commissioner | Michael Lewin |
Label | Sony Music |
Other credits | PAs: Rachel Bashford, Melissa Roberts 2nd AD: Gabriel O'donohoe DIT: Liam Lintonbon Electricians: George Bentley, Craig Palmer Rigger: Geoffrey Petherick Key Grip / Crane Op: Neil Beardsley Grip: Gary Norman Grip Assist: Ed Livsey Ronin Op: Callum Tunmore Art Assistant: Harry Beedle SPX: Andy Adam, Alex Bastin Audio Playback: Charlotte Homeshaw Stunt Coordinator: Gary Arthurs Stunt Double: Heather Phillips Stunt Rigger: Simon Whyman Runners: Ali Copland, Alice Cartlet, Sonny Mcmillan Nails: Imarni Styling Assistant: Alicia Aparicio Hair Assistant: Declan Sheils Performers Groomer: Shamirah Sairally VFX Shoot Supervisor: Hugo Saunders VFX Lead: Jack Stone Sound Design: Tom Pugh @ Grand Central PERFORMANCE: Theo Adams Company TAC Artistic Director: Theo Adams TAC Associate Director: Jordan Hunt T.A.C. Performers: Sophia Brown, Harrison Claxton, Valerie Ebuwa, Meshach Henry, Monique Jonas, Theo Tj Lowe, Takeshi Matsumoto, Nando Messias, Sarah Moore & Masumi Saito Singers: Janelle Martin-Cousins, Nym & Baby Sol |
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