Rob Ulitski - 3rd Nov 2020

Little Mix break out their explosive choreography skills, in KC Locke's breathless promo for Sweet Melody. 

Utilising a trademark mix of motion control, drones and steadicam, the fiesty visual is action-packed from the off, as the girls perform in an abandoned warehouse styled in futuristic monochrome outfits. 

DoP - and frequent collaborator - Stefan Yap leans into the frenetic energy, adding corruscating spotlights and flame-lit backdrops to the mix, resulting in a no-holds-barred reminder of why Little Mix are one of the world's most successful girl groups.

"It was a great experience teaming up with Little Mix for this dance choreography visual," says KC Locke. "I wanted to switch up the usual pop video aesthetics to bring a more dark, beauty feel and really show the girls' amazing dance and performance skills.

"We did this by experimenting with longer, more considered solo choreography, combined with big chorus group dance scenes. This video was shot using my trademark bold style in which I utilised techno cranes, steadicam, motion control, FPV drones and hand held."

Watch 'Little Mix 'Sweet Melody' by KC Locke ' here

PRO Credits


DirectorKC Locke
Executive ProducerMarisa Garner
Executive ProducerAmalia Rosen-Rawlings
ProducerLewis Nicholson
ProducerMeghan Wilcox
Production CompanySwords & Eagles
Production ManagerElla Taylor Palfrey
Production designerJenny O’sullivan
1st ADLuke Goodrich
2nd ADCharlie Killick
Director of PhotographyStefan Yap
1st ACChris Steel
2nd ACRushil Choudhary
GafferNick Platt
Make-up (Artist)Heidi North
HairAzza Carlo
ChoreographerNico King
EditorJamil Shaukat
ColouristAlex Gregory
Grading companyThe Mill
Director's RepresentationMarisa Garner Associates
Other creditsGrip: Mathew Newton Ronin Tech: Bernin Isaac Techno Crane: Becca Day Techno Crane: Dennis Fraser Moco: G6 Moco Steadicam: Steadi Seb DIT: Jamil Shaukat Drone Operator: Alex Rees / Mighty Sky Film Hair Assistant: Christopher Southern Styling: Zack Tate Styling: Jamie McFarland Post House: Swords & Eagles Beauty Cleanup: Creep Post Production Camera: Pro Motion Lighting: Drop City Commissioner: Kat Cattaneo Label : RCA / Sony Music

Rob Ulitski - 3rd Nov 2020

Related Content


Aitch '30' by KC Locke

Having completed the video for Raw, KC Locke and Aitch now drop the surprise video for 30, released in conjunction with the EP Solaris. 

Rob Ulitski - 4th June 2020

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 21 days ago