LUVLY's debut music video, shot and directed by Jack Gould, conveys an embodiment of his lyricism through dance, whilst the choreography is conducted throughout by a form of 'puppetry' - …
LUVLY 'Bones' by Jack Gould
LUVLY is stalked by imaginary antagonists in Jack Gould's poignant promo for Bones - his second video this year for the South London based singer/producer.
As LUVLY strives to overcome the effects of "baring his bones", emotions boil over and his world contorts into something isolated and unsafe. Snapshots of disturbed faces flicker on screen as he is circled by a group of censorious strangers, cemented in a space where his every move is monitored and controlled.
Doubling up in the DoP role, Gould gives the video a raw black and white aesthetic, with plenty of drawn-out Steadicam shots to match the stirring narrative.
|Production Company||Babychief Productions|
|1st AD||Charlie Greaves|
|Director of Photography||Jack Gould|
|Editing company||Babychief Productions|
|Other credits||Steadicam Operator - Rob Bell Set Assistant - Patrick Croughan Data Wrangler - Taylor Boon|
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