Rob Ulitski - 9th Dec 2020

LUVLY is stalked by imaginary antagonists in Jack Gould's poignant promo for Bones - his second video this year for the South London based singer/producer.  

As LUVLY strives to overcome the effects of "baring his bones", emotions boil over and his world contorts into something isolated and unsafe. Snapshots of disturbed faces flicker on screen as he is circled by a group of censorious strangers, cemented in a space where his every move is monitored and controlled. 

Doubling up in the DoP role, Gould gives the video a raw black and white aesthetic, with plenty of drawn-out Steadicam shots to match the stirring narrative. 


DirectorJack Gould
ProducerJack Gould
Production CompanyBabychief Productions
1st ADCharlie Greaves
Director of PhotographyJack Gould
WardrobeFay Summerfield
Make-upFay Summerfield
EditorJack Gould
Editing companyBabychief Productions
Other creditsSteadicam Operator - Rob Bell Set Assistant - Patrick Croughan Data Wrangler - Taylor Boon

Rob Ulitski - 9th Dec 2020

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