TV Priest 'Press Gang' by Joe Wheatley
TV Priest take on the role of shady 20th-century business execs in Joe Wheatley's mesmerising promo for Press Gang.
Dissecting the media's omnipresent role in world events, and the changing tides of the news cycle and dissemination of information, the enigmatic video takes place in an unspecified past, reeking of late industrialisation and analogue technology. Frontman Charlie Drinkwater - playing both pinstriped boss of a cavernous factory, and TV director barking orders in a vintage control room - exudes macho strength at first, even gangster-like threat. But then the facade is stripped away, as Drinkwater's businessman character is pursued by unseen forces.
Switching between abstract narrative segments and calm, quirky portraits, the video is infused with a sense of dark humour and parody, whilst turning a critical eye on the world's news media. This is delivered with an anachronistic, vintage aesthetic, achieved through the use of 16mm film and retro styling.
DoP Rik Burnell creates a frenetic yet balanced energy, switching between static shots and no-holds-barred, jerky camerawork. Meanwhile the band's modern day performance is delivered through the tiny monitors of the 70s-era TV control desk. A brilliantly executed promo with style and attitude to boot.
|Executive Producer||Hayley Williams|
|Executive Producer||Femi Anderson|
|1st AC||Matt Hillier|
|2nd AC||Thomas Reid|
|Camera Trainee||Fabio Cachucho|
|Art Director||Phoebe Shakespeare|
|Hair & Make-up||Sophie Rechtberger|
|Costume Supervisor||Cassie Walker|
|Other credits||Spark: Dylan Bruce, Lorene Desportes, Camden Skerman Stevenson Art Assistant: Georgia Currell, Anne Fluer Scanning: Digital Orchard Scanning Label: Sub Pop Records|
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