Rob Ulitski - 7th Jan 2021

TV Priest take on the role of shady 20th-century business execs in Joe Wheatley's mesmerising promo for Press Gang.

Dissecting the media's omnipresent role in world events, and the changing tides of the news cycle and dissemination of information, the enigmatic video takes place in an unspecified past, reeking of late industrialisation and analogue technology. Frontman Charlie Drinkwater - playing both pinstriped boss of a cavernous factory, and TV director barking orders in a vintage control room - exudes macho strength at first, even gangster-like threat. But then the facade is stripped away, as Drinkwater's businessman character is pursued by unseen forces.

Switching between abstract narrative segments and calm, quirky portraits, the video is infused with a sense of dark humour and parody, whilst turning a critical eye on the world's news media. This is delivered with an anachronistic, vintage aesthetic, achieved through the use of 16mm film and retro styling.

DoP Rik Burnell creates a frenetic yet balanced energy, switching between static shots and no-holds-barred, jerky camerawork. Meanwhile the band's modern day performance is delivered through the tiny monitors of the 70s-era TV control desk. A brilliantly executed promo with style and attitude to boot. 

PRO Credits


DirectorJoe Wheatley
ProducerAidan Robert Brooks
Production CompanyAgile Films
Executive ProducerHayley Williams
Executive ProducerFemi Anderson
Director of PhotographyRik Burnell
1st ACMatt Hillier
2nd ACThomas Reid
Camera TraineeFabio Cachucho
GafferFederico Belloli
Art DirectorPhoebe Shakespeare
Hair & Make-upSophie Rechtberger
Costume SupervisorCassie Walker
EditorAdam Jones
ColouristJason Wallis
Grading companyElectric Theatre Collective
Film LaboratoryKodak
CommissionerDavid Knight
RunnerSam Knight
Other creditsSpark: Dylan Bruce, Lorene Desportes, Camden Skerman Stevenson Art Assistant: Georgia Currell, Anne Fluer Scanning: Digital Orchard Scanning Label: Sub Pop Records

Rob Ulitski - 7th Jan 2021

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