In the video for Justin Jesso's Too Good To Lose, a mask maker is absorbed in the job of crafting the perfect mask - only to realize that what's been holding him back was never a lack of talent …
Justin Jesso 'The End' by Timon Birkhofer
Timon Birkhofer directs an emotionally affecting promo for Justin Jesso's The End.
Exploring a lifelong love story, full of ups and downs, the narrative splits between younger and older versions of a couple as their relationship blooms and milestones come and go.
Cleverly transitioning between the vignettes, Birkhofer creates a tapestry of poignant moments which merge together seamlessly, encapsulating decades-worth of memories and a multitude of different emotions.
DoP Daniel Steven Williams takes a suitably authentic approach to the cinematography, avoiding any stylised lighting or movement, instead allowing the events to unfold in an organic way.
The concept is a simple but powerful one, which captures the universal zeitgeist and reflects our innate need for connection.
|Producer||Lacey L. Dunn|
|Production Company||Father & Sun Productions|
|Executive Producer||Justin Jesso|
|1st AD||Curtis K Case|
|Director of Photography||Daniel Steven Williams|
|Focus Puller||Phil F. Doherty|
|2nd AC||Bethany Caitlan Nicole|
|Art Director||Elijah Flores|
|Hair & Make-up||Kwame Head|
|Grading company||Carbon Vfx|
|Director's Representation||Aylene Gardiner Agency|
|Label||Sony Music Entertainment / Columbia Records|
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