Rob Ulitski - 14th Jan 2021

Zhang + Knight direct an ethereal promo for London Grammar's Lose Your Head. 

In the studio-set video, we see vocalist Hannah Reid on a sinking ship, as she hears the siren song of the sea - created from a giant piece of silk-like fabric - beneath her. She leaves her comfort zone behind, walking among the waves and eventually sinking into their embrace.

The pastel-washed colour scheme and minimalist design - reprised from the directing duo's acclaimed videos for Eden and Meryem Aboulouafa - are anchored by a mesmerising performance from Reid, who thrives in the soft surreality of the concept. 


Being surrounded by the colossal fabric ocean [on the shoot] was a sensorial overload.

"When we heard London Grammar’s track it really conveyed the dizzying sensation of surrendering to a powerful feeling. So we set our hearts on creating a dreamscape which captured exactly that. A glittering ocean maelstrom engulfing Hannah just seemed so right, and the band thought so too! 

"The shoot day was magical; being surrounded by the colossal fabric ocean all day was a sensorial overload. We’d find ourselves hypnotised by the moving ‘water’ - running through the ‘waves’ felt like a kind of floating.

"Hours after wrapping and leaving that ethereal pink world (lit so beautifully by DOP Matthias Koenigswieser), we found ourselves upon it and wishing that we could visit again. Hopefully the video captures that same daze."

PRO Credits


DirectorZhang + Knight
ProducerNicole Powell
Production CompanyFRIEND
Executive ProducerLuke Tierney
Production ManagerIvan Ivanov
Director of PhotographyMatthias Koenigswieser
Art DirectorLora Venkova
WardrobeTaff Williamson
EditorJack Williams
Editing companyThe Assembly Rooms
ColouristDaniel de Vue
Grading companya52
VFXNu Boyana Fx
CommissionerCrowns & Owls
LabelMinistry of Sound
Other creditsService Company: B2Y

Rob Ulitski - 14th Jan 2021

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