Rob Ulitski - 28th Jan 2021

Petr Simon calls for a self-love revolution in his powerful promo for Danitsa's Let Go. 

The digital rat race and our social media-obsessed society are examined under an abstract lens, reinterpreted as frenetic dance scenes and surreal, otherworldy set pieces, as the artist isolates herself in nature to try and gather her thoughts. 

Broadcasting the message that our self worth should not be influenced by our digital perception of others, the concept is a plea for self-validation and staying true to our own character, and is beautifully visualised through a succession of innovative setups. 

DoP Konstantin Mazov intertwines a nostalgic, almost vintage aesthetic with notable reminders of the modern world, and does so with masterful flair. 

PRO Credits


DirectorPetr Simon
ProducerTsellot Melesse
Production CompanyStink Rising
Production CompanyStink Films
Executive ProducerTsellot Melesse
Executive ProducerHannah Bellil
1st ADFlorian Huelbig
Director of PhotographyKonstantin Mazov
Focus PullerKarl Neubart
2nd ACAnnelene Von Lücken
GafferLouis Reiss
WardrobeOlive Duran
Hair & Make-upIsabel Maria Simoneth
EditorMarek Bihun
ColouristMaximilian Duwe
Other creditsGlobal Head of Stink Rising & Music Videos/EP - Hannah Bellil

Rob Ulitski - 28th Jan 2021

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