Promonews - 5th Feb 2021

Dumas Haddad celebrates Priya Ragu's vibrant take on her Sri Lankan heritage in this blazingly colourful video for Chicken Lemon Rice.

Having worked with the singer on two other songs in a live session for the Live At The Archives series, Haddad - recently signed to FAMILIA for music videos - shot the official video for Chicken Lemon Rice in a beautifully dramatic and damaged house over in West London, close to where Priya was isolating during her stay in the UK before Christmas. 

With an emphasis on Priya's charismatic performance, supported by a glamourous cast of extras and a stunning take on South Asian fashion, Haddad delivers an exciting visual flavour to the singer's blend of East and West musical styles.   

FAMILIA head of music Ryan Morgan says the inspiration behind the aesthetic of the video came out of conversations between the Priya, Haddad, management, label commissioners Dom McKiernon and Lottie Llewellyn, and himself. "It was clear from the very beginning that Priya wanted to showcase her Sri Lankan heritage in the most organic way by introducing certain colour palettes, dance movements and art elements to accent the details of the vibrancy of Sri Lankan culture," he explains.

"Dumas and Priya collaborated on boards with art director Jade Adeyemi and stylist Neesha Tulsi Champaneria to make sure we included authentic textures, fabrics and patterns throughout the set design and outfits for each character within the video."

Dumas Haddad adds: “Collaborating with Priya and her team was beyond enriching, as we were able to shape our vision together to create a collective consciousness around the video.

"The song has a beautiful blend of styles and Priya’s heritage, so we were certainly keen to touch on these flavours on screen, in a unique and exciting blend. Our aim was to create a visual that was true to Priya whilst pushing our boundaries."

PRO Credits

Credits

DirectorDumas Haddad
ProducerRyan Morgan
ProducerNatalie Steiner
Production CompanyFAMILIA
Executive ProducerToby Walsham
1st ADLuke Goodrich
Director of PhotographyCourtney J Bennett
Focus PullerOliver Bingham
2nd ACKlara Rychtarcikova
GafferJamie Hitchens
Art DirectorJade Adeyemi
WardrobeNeesha Tulsi Champaneria
HairLisa Laudat
Make-upBari Kalique
Make-upJessica Summer
Make-upHolly Dawkins
EditorDumas Haddad
ColouristJonny Tully
Post production companyTag Collective Arts
Post ProducerKatie Gillard
Director's RepresentationOB Management
CommissionerDom Mckiernan
LabelWarner Music UK
Other creditsProduction Assistant: Emma Stevens Broyd Cast: Ananya Jaidev, Anthony Pius, Ash Appadu, Farhaan Mumtaz, Mukeni Nel, Suren Seneviratne, Zorawar Waraich BTS PHOTOGRAPHER: Shaun James Grant

Promonews - 5th Feb 2021

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