Rob Ulitski - 9th Feb 2021

Following last year's unlikely hit Mary Berry, Niko B is back with International Baby, and an energetic promo directed by Lucy Hickling.

Shot at various locations in Milton Keynes - hometown of Thomas Austin, aka Niko B - the video features a string of tongue-in-cheek vignettes. It's absurd and nonsensical, but in the best way. 

It's a visual that matches the understated, random nature of Austin's music, with a focus on accessibility and playful lyricism over emotion or substance. 

PRO Credits

Credits

DirectorLucy Hickling
ProducerShea Coleman
Production CompanyStink Rising
Director of PhotographyDonny Johnson
GafferIdris Rhys
Art DirectorJames Middleton
EditorCharlie Hutchins
Other creditsProduction Assistant: Anna Peduzzi Art Dept Assistant: Destinie Paige Trainee Spark: Mia Yanez Gonzalez De Bulnes Runner: Salma Lazraq

Rob Ulitski - 9th Feb 2021

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