Just when you thought we had seen everything shot in lockdown, another promo comes along to offer a different perspective on those unusual few months that saw us contained to our houses and …
Wyldest 'Hollow' by Mark Van Heusden
Mark Van Heusden directs a striking split-screen promo for Wyldest - aka Zoe Mead.
Exploring the dichotomy between isolation and freedom - represented through the contrast of the indoors and outdoors - Van Heusden cleverly juxtaposes a handful of vignettes, intertwining performance and documentary-style shots of the artist.
MARK VAN HEUSDEN:
We were stuck inside a small studio while the weather outside was gorgeous.
"This video was shot as a result of having equipment for a weekend whilst shooting an album promotional video for Wyldest in her studio. We were all free on Sunday and wanted to shoot something while we had access to the gear.
"On the Saturday we were stuck inside a small studio while the weather outside was gorgeous, and that's how I got the idea to do a split-screen video. I wanted to capture the contrast of being inside while it's nice outside, as we've been through three lockdowns. Everyone has experienced that feeling and this was the perfect opportunity.
"This also ties in well to the song, as the lyrics are quite sombre but the melody is quite uplifting."
|Director||Mark Van Heusden|
|Producer||Mark Van Heusden|
|Director of Photography||Max Conran|
|Editor||Mark Van Heusden|
|Label||Hand In Hive|
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