Promonews - 7th Apr 2021

Quba Tuakli's video for Brixton-based Turkish artist Emir Taha takes us on a surreal trip in the back of a South London minicab.

In the video for Katakulli - the lead track on his latest EP Hoppa Pt 2 - Taha encounters a larger-than-life cab driver from his homeland when he enters a taxi heavily flavoured with Turkish culture.

Warding off any bad vibes with his ancient Nazar beads, Taha heads off on this journey into the unknown, a likeably dazed figure at the centre of Tuakli's wacky visual comedy. He calmly takes the changing surroundings, and the stern lecture he's getting his opinionated elder driving the cab - even when he finds his cab has detoured from South London and finds itself in outer space.

These things happen when you take the wrong exit on the South Circular...


The video is a descent into frantic delirium ignited by a longing for one’s native culture.

“Emir wanted something dark and trippy, having written the song while disillusioned with his environment and desiring to return home (Turkey). It fit with the track and was a great starting point for me - I’m drawn to irreverent narratives about identity and belonging. And when we decided that the video should have an aspect of travel to it, the ideas just kept forming in my head.

"The resulting video is a descent into frantic delirium ignited by a longing for one’s native culture. Said delirium starts off
confrontational until the experience becomes something warm and familiar.

"It’s a pleasure working with an artist like Emir - respectful of a director’s craft and creativity, with the ability to provide insightful feedback when the time is right. During the pitching/pre-production phase, we not only built an idea we both invested in but also a mutual trust - two things that are essential to a good video and a happy working environment.

"We shot the whole video thirty seconds from my house in South London. Now half my neighbours think I’m Michael Bay, the other half think I’m a wild-eyed, low loader-riding, roundabout-circling, silver-haired cross-dressing cab driver toating public menace. Big

"I was talking to Daniella my EP in the run-up, about how unsettled I was that a Covid-era promo could go so smoothly. Guess what happened next? We lost our AD at 6:30 am, thirty minutes before call time. Our producer Joseph woke up half the professional shouty men in London to find a replacement, while simultaneously pulling off his best “everything’s in hand” impression. Maybe it wasn’t an impression - by 9am we had an AD and by wrap, we had almost made up all that lost time.”

PRO Credits


DirectorQuba Tuakli
ProducerJoseph J Goldman
Production CompanyCaviar
Executive ProducerDaniella Manca
Production ManagerAsh Teague
1st ADJoe Mulvihil
Director of PhotographyPieter Snyman
1st ACLouis Vella
Art DirectorLouis Simonon
Hair & Make-upBerfin Ağca Karakurt
StylistLewis Munro
GafferJames Duffy
Clapper LoaderMax Smith
SparkSam Crook
GripSteve Wells
Casting directorLane Casting
EditorJamie O'Donnell
Post production companyNomad
ColouristFelipe Szulc
VFXMartin Goodwin
VFXRob Peacock
Post ProducerMargaux Baruch
LabelHoppa Records
Other creditsLow Loader: Jamie Robinson Runner: Jonny Powell Cast: Emir Taha, Cosh Omar

Promonews - 7th Apr 2021

Related Content


Caviar signs Quba Tuakli

Caviar has announced the arrival of London-based director Quba Tuakli to the company's directors' roster in the UK, following the completion of their first project together, for rising artist …

Promonews - 8 months ago


Rocks Foe 'Law' by Quba Tuakli

Rocks Foe has released this intense, politically charged video for his defiant track, Law directed by Quba Tuakli.

Cat Velez - 7th Apr 2016


Deb Never 'Funky' by Quba Tuakli

Deb Never wakes up to find a plant growing out of her chest in Quba Tuakli's video for Funky - a quirky and cartoonish satire on music biz exploitation.

Promonews - 3 days ago

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 12 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 16 days ago