Rob Ulitski - 20th Apr 2021

KC Locke directs another cracker for AJ Tracey, capturing his superstar lifestyle in a hyperreality of aspiration, for Little More Love. 

Released to coincide with Tracey's just-released blockbuster second album Flu Game, the video is a glossy, cinematic offering, featuring high-concept vignettes that boast a fantasy lifestyle - from the club to his hotel room at The Shard - and paying homage to iconic films such as Hype Williams' Belly. 

It's got all the telltale markers of a KC Locke video - top-notch cinematography, fresh perspectives and dynamic performance - whilst feeling like another smooth step-up in both scope and scale.


These types of projects really allow me to show what I can bring to the table as a director. 

"I really enjoyed collaborating with AJ Tracey on the visual launch for his new Flu Game album - bringing the vision to life not only on a music video level but as an entire album campaign,
directing various content pieces all leading up to the big game.

"These types of projects really allow me to show what I can bring to the table as a director and what creative freedom and trust within a team can achieve. The Little More Love video kicks off directly after our first video Anxious, flying through London leading us into a “Belly”-inspired club sequence where AJ pays homage to the great DMX - RIP.

"We then transition to follow AJ on his day-in-a-life experience as a high profile NBA basketball player. The whole video was shot on 35mm film supplied and processed by Kodak which allowed us to give this video a true '90s archive feel.

"The entire video is full of Easter eggs and campaign messaging to really make the world we wanted to create feel real. I really enjoyed working with AJ on his album and can’t wait for what’s next 🙏

"Big shout out to all the team around me - everyone put in so much work to make this one happy and quick turnaround (forever grateful)."

PRO Credits


DirectorKC Locke
ProducerLewis Nicolson
Production CompanySwords
Production CompanyEagles
Executive ProducerMarisa Garner
Production ManagerElla Taylor Palfrey
1st ADLuke Goodrich
Director of PhotographyJordaan Buck
Focus PullerMike Linforth
2nd ACTanmoye Khan
Art DirectorJenny O'Sullivan
WardrobeAga Dziedzic
Make-upHannah Scorcha
EditorJamil Shaukat
Editing companySwords
Editing companyEagles
ColouristAlex Gregory
Grading companyThe Mill
Director's RepresentationMarisa Garner Associates
CommissionerAndy Musgrave

Rob Ulitski - 20th Apr 2021

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