Rob Ulitski - 21st Apr 2021

Dotan begs for forgiveness in Bjorn Franklin & Johnny Marchetta's poignant promo for Mercy. 

The video switches between footage of the artist trapped in a gloomy prison cell, with a mysterious narrative unfolding throughout the concept, based around an act of arson. 

Anchored by a devastatingly effective performance, Dotan displays a real knack for acting, whilst the climax at the end feels worthy of the dramatic build-up.


An abstract take on forgiveness was the heart of the video.

"This was a personal project for Dotan with a sentiment of 'Forgiving yourself is where the healing begins.'

"Dotan wanted to explore acting for this video, and it was something we were 100% behind. The subject matter was close to Dotan's heart, so we wanted to approach the writing with that in mind first and foremost. An abstract take on forgiveness was the heart of the video, and we feel Dotan's performance carries it right from the beginning to end.

"This was also another chance for us to enhance our narrative with CGI moments that the talented Sam Munnings carefully crafted without a single match being lit.

"P.S - No cute cottages were harmed in the making of this video."

PRO Credits


DirectorBjorn Franklin
DirectorJohnny Marchetta
ProducerGina Burns
ProducerConnor O’Hara
Production CompanyLowkey Films
Executive ProducerJamie Gamache
Executive ProducerConnor O’Hara
Production ManagerPolly Millner
1st ADJoe Starrs
Director of PhotographySimon Plunket
Focus PullerMatt Farrant
GafferSalvador Gomez
Make-upMaisie Brooks
EditorJohnny Marchetta
ColouristKatie Dymmock
Grading companyCoffee & TV
Post ProducerClaudia Burns
Director's RepresentationOB Management
Other creditsPA - Oliver Hill Camera Assistant - Jimmy Goodwin Gaffer Assistant - Alex Mac Praed Photographer - Josien Van Oostveen CGI - Sam Munnings Camera Kit - Emmyland Lighting Kit - Glo Film Lighting Management: Red Light Management Manager - Matt Johnson Prison Guard - Omar Shaker Police Officers - Bjorn Franklin & Johnny Marchetta

Rob Ulitski - 21st Apr 2021

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