Rob Ulitski - 27th Apr 2021

Hamzaa takes her destiny into her own hands, in the sci-fi inspired promo for In Between directed by Loona Riia. 

Set in a near-future world, we see the artist perform across several glossy vignettes, whilst an abstract narrative plays out in the background. 

Complemented by sharp styling and makeup, futuristic art direction and empowering themes, this is a top-notch visual for a fast-rising R&B artist.

LOONA RIIA:

Hamzaa had a bold and exciting vision for how she wanted the video to play out. 

"In Between is such an empowering track and I love everything the song stands for. Hamzaa had a bold and exciting vision for how she wanted the video to play out in a future world. It was fun to collaborate on the vision and bring it to life with the resources we had.

"We wanted to create a bold and striking fashion-led video, allowing space for Hamzaa and Miraa's attitudes and their performances to truly shine. The Glam Team was key for this from the beginning. Holly and Paige are incredible at what they do so seeing all the looks come together was pure joy.

"We shot an ambitious number of setups for a day so needed everyone to be on their A-game on the shoot, and it was truly a team effort!"

PRO Credits

Credits

DirectorLoona Riia
ProducerGrace Finger
Production CompanyThe Graft
Executive ProducerBeth Montague
1st ADMolly Fenn
Director of PhotographyConor Chalk
Focus PullerDevan Clarke-Sheward
2nd ACTom Hall
SteadicamJacob Gerrard
GafferFederico Belloli
Art DirectorAmelia Tavenner
WardrobeHolly Adamthwaite
Make-up (Artist)Paige Cole
EditorGonçalo Sá Correia
ColouristKarol Cybulksi
Grading companyCHEAT
VFXHenry Medhurst
Director's RepresentationCarrie Sutton
CommissionerSam Seager
LabelParolophone
Other creditsSparks: Thomas Caminada, Khan Mason Set Design Assistants: Alex Kelly, Ellie Koslowsky Stylist Assistants: Frankie Tyler, Davide Tricoli MUA (Miraa May): Sukhy Bhandal MUA Assistant: Lizzie Checkley Hair Stylist (Miraa May): Diana Francis Hair Assistant: Larisa Moldovan Runners: Sofia Del Carmen, Chloe Burgess VFX Artist (Opening): Theo Rhodes Sound Design: Oliver Mapp Title Design: Daniel Cramer Dancers: Saskia Davis, Monique Aday, Sashana Wade Male Talent: Travis @ Bame Agency

Rob Ulitski - 27th Apr 2021

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