Central Cee 'Ruby' by Dir. Lx
Dir. Lx directs the latest edition of Apple Music's The Agenda series, for Central Cee's Ruby.
With Ruby sampling Foreigner's iconic Cold As Ice, we are presented with abstract snapshots of tales from Central Cee's tough neighbourhood in West London, including a young girl's story, as she is shown caught up in a cycle of abuse and neglect.
With the rapper's prodigious storytelling skills exploring the pressures faced by underprivileged youth in Ruby, Dir Lx lends his cinematic, trademark style to the concept, layered with glitchy overlays and a frenetic edit style.
|Production Company||Greatcoat Films|
|Executive Producer||Kareem Adeshina|
|Production Manager||Jen Woodhouse|
|1st AD||Luke Goodrich|
|Director of Photography||Sam Meyer|
|Focus Puller||Louis Vella|
|2nd AC||Asia Rose Kilgallon|
|Art Director||Anthony Hensman|
|Hair & Make-up||Simmi Virdee|
|Director's Representation||Las Bandas Be Brave|
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