Rob Ulitski - 10th June 2021

Luke Lovekin experiences every stage of grief in one evening, in Graham Michael Roberts's film noir-inspired promo for I Like It When You're Mean. 

Saying goodbye to a fizzled-out relationship, the artist is shown stalking an empty flat, as he drinks, smokes and bounces from room to room. And smokes some more. 

The confident, sexually-charged performance blends perfectly with the gritty textures of the cinematography, creating a sense of allure and mystery, wrapped up in the enigma that is Lovekin. 

A marvelous introduction to the artist, well-executed and engaging throughout. 

PRO Credits


DirectorGraham Michael Roberts
ProducerGraham Michael Roberts
Director of PhotographyEd Stone
GafferBeck Clewlow
EditorBrendon Hargreaves

Rob Ulitski - 10th June 2021

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