Rob Ulitski - 23rd June 2021

Pedro Takahashi directs a disorientating trip through Chubby and the Gang’s world, in the promo for Coming Up Tough. 

The punchy performance video lives up to its title, charging ahead at breakneck speed with energetic transitions and intimidating wide angle shots of the band, reflecting the concept's focus on rebellious youth. 

Unapologetic and daring, the visual is riotous fun, and harks back to early punk videos, albeit with a more polished, contemporary aesthetic.

PRO Credits


DirectorPedro Takahashi
ProducerNatalie Roloff
Production CompanySomesuch
Executive ProducerAndré Reid
1st ADShay Khelifa
Director of PhotographyLuke C. Harper
Focus PullerJoe Edwards
GafferJonny Boomer
Key GripDan Huntley
Art DirectorEloise Grohs
EditorPedro Takahashi
ColouristDominic Phipps
Grade ProducerChris Anthony
Grading companyFramestore
LabelPartisan Records
Other creditsProduction Assistant: Oli Howkins Runner: Francesca Hartley

Rob Ulitski - 23rd June 2021

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