Rob Ulitski - 25th June 2021

James Slater pulls off a visual feat in his hand-animated promo for Inhaler's It Won't Always Be Like This. 

Creating a 3D collage from thousands of photocopied frames of footage - from both video and stills - Slater injects a DIY spirit into the production of the concept, and creates something that feels anachronistic in its presentation, timeless and contemporary at the same time.

"The video was made by making a 3D collage out out of frames from a live shoot, stills and a stock," says James Slater. "To achieve the look each frame had to be photocopied before being used within the animation." 

A splash of colour within the monochromatic style adds a pop of fun and charm, in line with the Irish rock band's personality and brand.

PRO Credits

Credits

DirectorJames Slater
ProducerLou Gallagher
Production CompanyMy Accomplice
Executive ProducerRichard Grewe
Director of PhotographyCraig Porter
CommissionerSemera Kahn
LabelPolydor
Other creditsB Cam & Prod Assistant: Samuel Hannigan Animation Assistant: Ian Lythgoe Poster Design: Sam Skinner Archive: @lewsvans, @pond5official, @resistent

Rob Ulitski - 25th June 2021

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