Rob Ulitski - 7th July 2021

Dir. Lx directs a playful performance promo for Jay 1 featuring KSI. 

Boldly vibrant and hypnotic, Dir. Lx's often understated style is turned on its head, in a tour de force of set builds, vivid styling and nostalgic conceptual setups. 

The performances are key, of course, and both artists bring their A-game, ramping up palpable energy from scene to scene, whilst Lx's eye for composition is on display from start to finish. 

PRO Credits


DirectorDir. Lx
ProducerEllis Fox
ProducerGil Kolirin
Production CompanyGreatcoat Films
Executive ProducerKareem Adeshina
1st ADPaolo De Battista
Director of PhotographyJP Garcia
Art DirectorElla Violetta
WardrobeVivian Nwonka
WardrobeKiera Liberati
Make-upCoco Hirani
EditorSam Hardy
ColouristAlex Gregory
Grading companyThe Mill
VFXDenova Media
Director's RepresentationLas Bandas Be Brave
CommissionerElena Argiros

Rob Ulitski - 7th July 2021

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