Rob Ulitski - 26th July 2021

Above Ground directs a poetic promo for Lord Apex's Speak For Yourself.

Shot in the director's trademark docu-street aesthetic, the video finds Lord Apex in the middle of Paris, in a series of setups which feel intimate and spontaneous, reflecting life and the world that surrounds us. 

The analogue textures fit the minimalist soundcapes of the track, and reflect a sense of authenticity that is present both in the artist's character and the patchwork narrative in this project. 

PRO Credits

Credits

DirectorAbove Ground
ProducerMax Robin
Director of PhotographyAbove Ground
EditorAbove Ground
ColouristAlexandre Nerzic
Director's RepresentationBlack Dog Films

Rob Ulitski - 26th July 2021

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