Rob Ulitski - 27th July 2021

Directing duo The Rest channel serious Nineties vibes in their sweet and breezy promo for Mahalia's delightful Whenever You're Ready.

The video - shot entirely on the Xiaomi Mi 11 Series phone - flips the script on the lyrics, reintrepreting the love interest as a friend who has grown detached from her group. It takes a heart-to-heart chat on the phone to get the fourth member of Team Mahalia to get back in the gang  

Paying homage to iconic videos from her youth, Mahalia exudes zesty, laidback energy and plenty of confidence to boot, ably supported by her girlfriends - Taitlyn and Kaylee Jaiy, and Demi Rox - whilst the effervescent visual is absorbingly nostalgic throughout. 

PRO Credits

Credits

DirectorThe Rest
ProducerJoseph J Goldman
Production CompanyPulse Films
Executive ProducerRik Green
Production ManagerTara Sadeghi
1st ADChris Malin
Director of PhotographyPieter Snyman
Focus PullerJosh Tue
GafferSteve Cameron
Art DirectorOliver Hogan
WardrobeShaquille Williams
HairRio Sreedharan
Make-up (Artist)Maria Asadi
Make-up (Cast)Lauren Webster
EditorPaul O'Reilly
Editing companyTrim Editing
ColouristJonny Thorpe
Grading companyGlassworks
Post production companyGlassworks
Post ProducerAndrew Patrick
VFXGlassworks
Lead actorTaitlyn Jaiy
Lead actorKaylee Jaiy
Lead actorDemi Rox
CommissionerKim Jarrett
LabelWarner Records
Other credits2nd AD - Rosie Owen Runners - Saskia O'Keeffe, Joanne Soltani & Oscar Ginn Grip - Aubrey Pascoe Trainee Grip - Josh Tregunno Sparks - Shaun Clarke, Harry Smith, Deepan Thavarajah, Laurent Arnaud & Johnjoe Basagni Desk Op - Brett Cohen Art Assistants - Emily Roberts, James Middleton & Cam Molloy Construction - Yousif Al-Karaghouli, Lucy Palmer, Charlie Elliott & Oscar Coakley Rigger - Ian Thompson Cast MUA Assistant - Eliza Clarke Hair Assistant - Lorraine Dublin Styling Assistant - Lucy Johansson Edit Producer - Tatyana Alexandra Beauty Artist - Baran Sabuncuoglu Artist Management - Radha Medar, Holly Rose & Rich Rose Medics - E&T Medical Label Art Director - Dan Sanders Label Photographer - Lily McMurray Warner Music Rep - Kannayo Okolie

Rob Ulitski - 27th July 2021

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