Promonews - 4th Aug 2021

Alewya leads a pulsating underground rave in Simon Lane's atmospheric performance vid for the singer-songwriter's Spirit_X.

With Alewya tapping into the spiritual aspect of dance music, Lane creates an exciting spectacle from the judicious use of lighting, art direction, supporting cast and editing, in the rarely explored tunnels under London. Most importantly, the focus is on the stunning presence of Alewya herself.

“This song was written from a presence and understanding of my flow state and how many things can come to me when I’m dancing this dance as crazy as it might be," states Alewya. "This is my absolute power and one to be reckoned with. It’s human, ancestral and it’s very wild.”

PRO Credits


DirectorSimon Lane
ProducerPoppy Ashton
Production CompanyForever
Executive ProducerSasha Nixon
1st ADLuke Goodrich
Director of PhotographyJake Gabbay
Focus PullerJames Hills
SteadicamBeau Pritchard James
GafferJonny Boomer
Art DirectorAimee Meek
WardrobeLee Trigg
HairShamara Roper
Make-upLuz Giraldo
ColouristVlad Barin
Grading companyCHEAT
Post ProducerThea Dagnaud
CommissionerNatalia Maus
Other creditsCo Director - Alewya Demmisse Creative Director - Lee Trigg Sparks - Deimante Sprainaityte, Oscar Whaley Cast - Ayo Babtope, Michelle Jones, Alex Guo, Jacqueline Ramnarine, David Etchie, Eroll Haylett, Melissa, Nish Rowe, Fred Jones

Promonews - 4th Aug 2021

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