Promonews - 4th Aug 2021

Callum Lloyd-James's second video for pop prodigy Beaux sees an about-turn from the studio-set digital overload of the first. For It's A Landslide, the singer-songwriter heads for the great outdoors.

A summery performance video ensues, young Beaux goofing around charmingly in Nordic-style woods and lake.

Unfortunately, it's also where Lloyd-James lost a dear friend...


Making this video involved me writing off my beloved Ford Fiesta...

"It's A Landslide represents a shift in aesthetic for beaux. With his last video being very digital, set in a studio and surrounded by electronics, we wanted to take this video into the great outdoors and let beaux show off his fun, carefree personality in the summer sun.

"The making of this video did involve me writing off my beloved Ford Fiesta, in what first appeared to be a puddle but turned out to be a river that had flooded and overflowed onto the road.

"The last words I said to the producer, Julien Cornwall, were 'shall I check how deep it is?' to which he said, 'nah, don't bother it'll be fine'. These words will forever haunt me.

"Oh well. At least we good a good video out of it."

PRO Credits


DirectorCallum Lloyd-James
ProducerJulien Cornwall
Production CompanyHead & Wrecker
Executive ProducerAsh Teague
1st ADAbigail Quinlan
Director of PhotographyFyras Slaiman
Focus PullerDomizia Salusest
2nd ACWenxuan Xu
SteadicamBenjamin Eeley
Art DirectorGiulia Mazzocchi
Make-upEmma Williams
EditorCallum Knight
ColouristSebastian Ziabka
CommissionerJon Moore
LabelDirty Hit
Other creditsRunners: Mattie Thompson, Fhuad Braimoh Photographer: Isaac Lamb Assistant Photographer: Tally Francis Catering: Louisa Boscawen

Promonews - 4th Aug 2021

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