Rob Ulitski - 11th Aug 2021

Caroline Hajny directs a bold, vibrant promo for Leah Weller's Something Sacred. 

Focusing purely on performance, with an injection of projected patterns and dramatic silhouettes, the video perfectly mirrors the enigmatic vibe of the track, and places Weller front and centre in the concept. 

Creative lighting effects and slick styling elevate the aesthetic, which maintains an authentic, gritty feel throughout, reflecting Weller's brand of edgy pop-rock. 

CAROLINE HAJNY: 

We ended up letting bold colours lead the way.

"For Something Sacred we opted to go for a performance-led video, following the themes of growth, darkness and light throughout.

"The song has something so raw and powerful about it that we wanted to translate, starting on a very dark and silhouette-heavy journey, ending on a soft and vulnerable note.

"We also made the decision early on to not purposefully accentuate Leah's pregnancy in the video, which of course impacted almost every choice we made: a moving camera could have suddenly revealed everything, so could have too much naked skin; we ended up letting bold colours lead the way.

"Also hands down to Leah on that note for being an absolute angel to work with while doing the probably most demanding job there is."

Credits

DirectorCaroline Hajny
ProducerCaroline Hajny
Director of PhotographyMichael Hobdell
Make-upAzzurra Bonaldo
ColouristAlex O'Brien
Grading companyBlack Kite Studios

Rob Ulitski - 11th Aug 2021

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