Rob Ulitski - 8th Sept 2021

Lewis Cater directs an intimate live promo for Sarah Proctor. 

Shot in an industrial space, joined by a group of musicians and with only a microphone to interact with, the video is focused purely on Proctor's performance and the emotional journey of the track Tired - and it works beautifully. 

Flooded in golden light and shot with calm, deliberate camera movements, the visual keeps things simple and straightforward, and that proves to be a smart choice.

This is a fine showcase of talent at play - both artist and creative team - and a memorable visual accompaniment to a stirring song. 

PRO Credits


DirectorLewis Cater
ProducerJames Norbury
Production CompanyTuff Contender
Service CompanyZebrafish Media
Executive ProducerDjay Brawner
Executive ProducerMax Rose
Executive ProducerFelicity Jayn Heath
Production ManagerAlex Felstead
Director of PhotographyCharlie Knight
Focus PullerConnor J Hutton
SteadicamMatteo Zenini
Make-upLauren Victoria
EditorLewis Cater
ColouristKinan Chabani
Director's RepresentationLas Bandas Be Brave
CommissionerAndrew Ibea
LabelGeffen Records
Other creditsProduction Assistant: Emily Chaplin SFX Operator: Ted Jones SFX Assistant: Paul Day Musicians: Sam Elrow (Cello), Josh Oliver (Piano), Sally Belcher (Viola), Kasia Ziminska (Violin)

Rob Ulitski - 8th Sept 2021

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