Rob Ulitski - 13th Sept 2021

Raja Virdi's latest video for regular collaborator Holly Humberstone takes her on a truck driven by her best friend - and subject of the song.

Trawling up and down a moving arctic lorry, Humberstone gives an exhilarating performance, whilst best friend Scarlett drives it down an airport runway.

“I really love the video for this track, the song is about my bestie Scarlett so she had to be in the video - especially after being named an ‘emotional grim reaper’" Humberstone explains. 

"The two of us break into an airport hanger, steal and spray paint an arctic truck, then I perform on the back of it as Scar drives it down the runway. It was honestly the most fun and so jokes. I was clinging on as I was being thrown about. If you look closely the guitar I throw off the truck is the same one from my very first video for Deep End and the banners were at my London shows at O’Meara!!

"I really hope it feels as empowering to watch as it did to be on the back of it performing!! Loved how ironic the ‘bad British weather’ line is when we got the nicest sunset going for the video.”

Breathtaking and liberating in equal measure, Raja and Holly have knocked it out the park once again. 


I love that it's got people talking... 'how did the label sign that off with health and safety?' 

“This is probably one of my favourite videos - and shoot days - that I’ve had the pleasure to direct and in my opinion is the best Holly video yet. Holly is a trooper with every situation I put her through and she always gives the best performance.

"I knew it was a good concept when I couldn’t find anything else similar as a reference. Trying to find original ideas can be tough, but I’m glad we succeeded with this one. I love this tune too - it’s my favourite one so far from Holly, so I’m glad we got to do such an outlandish concept for it, whilst also including Holly’s best mate Scarlett too (who the song is written about).

"I’ve realised that with all of the Holly videos they’re best described as “seemingly simple concepts, executed very well” - yet in reality they are some of the biggest logistical nightmares lol. With that, I couldn’t have made this without my team; Josh and Holly for their continued trust and collaboration since the beginning, my new family at Noir for a sensational production, DoP Sam Meyer for lensing this so superbly (alongside his Traktion team and tracking vehicle), Adam Kirley for the insane stunt work, Johan and the team at tk-fx for adding the sprinkle and my colourist Connor Coolbear at ETC for giving it that colourful goodness.

"I love that this video has got people talking - 'how did you do that concept?', 'how did the label sign that off with health and safety?!', etc. I guess people will find out when the BTS is released…"

PRO Credits


DirectorRaja Virdi
ProducerRob Jelley
Production CompanyNoir
Executive ProducerJavier Alejandro
Executive ProducerGreg Smith
1st ADJames Dyer
Director of PhotographySam Meyer
Focus PullerBenjy Kirkman
2nd ACAdam Kavanagh
GafferJasper Clarkson
WardrobeAmy Holden-Brown
Hair & Make-upEmma Regan
ColouristConnor Coolbear
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
Director's RepresentationClaire Stubbs @ Mouthpiece
CommissionerSemera Khan
CommissionerLouis Danckwerts
Other creditsHH Creative Director: Josh Sanger Production Assistants: Katie Hackett & Jens Klitnielsen Production Runners: Hunnigan Webster, Jonny Faulkner & Thomas Beck Stunt Coordinator: Adam Kirley Stunt Rigger: Yasmine Tate Precision Driver: Niki Faulkner Tracking Vehicle Driver: Mauro Cole Tracking Vehicle Arm Tech: Louis Vella Tracking Vehicle Head Tech: Ken Ronin Sound: Anthony Leung Sound Assistant: Ricky Barber Graffiti Artist: Francesca Frankis Graffiti Artist Assistant: Grace Palmer Covid Officer: Scott Owen Sprinter Driver: Neville Nyack Stylist Assistant: Jessie Rose VFX Supervisor: Johan Barrios VFX On-Set Assistant: Ben Imber VFX Lead: Salvatore Lo Cascio VFX Artist: Amir Pa’afshar VFX Cleanup: Hasan Khan, Rohaman Sabbir, Nagendra Moond Tracking Vehicle: Traktion Camera Kit: Procam Take 2 Lighting Kit: Green Kit Truck Hire: Clive Shaw Trucking & Star Car Hire Production Kit: Gas Production Hire Management: Deep End Management

Rob Ulitski - 13th Sept 2021

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