Rob Ulitski - 24th Sept 2021

Dan Massie teams up with James Arthur for another live promo, this time for introspective hit Avalanche. 

Shot in a contemporary social space, the focus of the concept is purely on James' performance, which slowly unravels as the track builds to its emotional climax. 

Cold blue lighting and slow, contemplative shots elevate the reflective themes in the song, whilst the inclusion of the full band adds an extra energy and finesse to the piece. 


DirectorDan Massie
ProducerMike Downs
Production CompanyElectric Light Studios Ltd
Director of PhotographyFrank Dow
Focus PullerJuan Minotta
GafferJohn Joe Besagni

Rob Ulitski - 24th Sept 2021

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