Rob Ulitski - 15th Oct 2021

Josh McCartney directs Magic Medicine, a slice of retro-pharmaceutical brilliance from the powerhouse LA duo that is Deap Valley.

The hard rock duo knock it out of the park once again with their signature crunch and stomp, whilst Josh McCartney delivers a beautifully twisted take on the dangers of believing in a cure-all.

Shot in a nostalgic, TV cable aesthetic, the video is focused on a number of faux medical adverts, featuring a flurry of stock footage overlaid with funky text and hilarious throwbacks to 90's public access television. 

PRO Credits

Credits

DirectorJosh McCartney
ProducerAlexander Preston
EditorJosh McCartney
LabelCooking Vinyl

Rob Ulitski - 15th Oct 2021

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