Rob Ulitski - 19th Oct 2021

Nicolee Tsin directs a nostalgic, sparkling promo for Amun's Mesmerised. 

Imbued with an on-trend 90's aesthetic, the video takes viewers from the car park to the roller rink, as Amun takes centre-stage in a flurry of vibrant performance vignettes. 

DoP Miguel Carmenes' glossy cinematography encapsulates the carefree vibes of the time period, whilst the graphic text adds a sense of authenticity to the aesthetic.

"The video is a homage to '90s sitcom shows, further taking inspiration from film scenes from ATL," explains Tsin. "We wanted to make the visual as if it was a themed opening to Amun’s very own TV show but with a twist from Spring Breakers and Enter The Void.

"A vignette of life, culture, and community of the skating rink come together, topped with cute, customized rolling titles and bloopers."

PRO Credits

Credits

DirectorNicolee Tsin
ProducerAlessia Lendrum
Production CompanyLowkey Films
Executive ProducerVanessa Mc Donnell
Production ManagerIsabel Pritchard
1st ADIsla Considine
Director of PhotographyMiguel Carmenes
Focus PullerDominka Besinska
2nd ACKristiana Zhekova
GafferSachin Parmar
Stylist (Artist)Kashmir Wickham
HairCandy Botendo
Stylist (cast)Tiyana Henriques
HairChaniqwa Brown
Make-upNina Robinson
EditorAmy Dang
ColouristMegan Lee
Grading companyElectric Theatre Collective
Post ProducerOliver Whitworth
Director's RepresentationOB Management
CommissionerElena Argiros
CommissionerLea Ogunlami
LabelSony Music
SteadicamTomasso Colelli
Other creditsCast Stylist Assist: Atlanta Downes Artist Stylist Assist: Caprice Runner: Susie Blanco Title Design: Christof Amy Dang Cast: Bboy - Aaron Berry, Gabriel Infante, Kevin Kallon Skaters - Shawna Simpson, Chandler Walters, Dominic Wayne, Diana Dinh, Aarifah Kareema, Lenisha, Caitlyn

Rob Ulitski - 19th Oct 2021

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