Rob Ulitski - 26th Oct 2021

Anthony Byrne directs a heartfelt biographical promo for James Arthur's Emily. 

Dedicated to his future daughter - if he indeed has one, there are no plans yet apparently - the video is a raw, visceral rollercoaster through love, pregnancy and loss. Byrne brings an authentic and intimate perspective to the concept, whilst overseeing a cinematic and engaging style in the cinematography.

The story of Arthur's relationship with his girlfriend, and mother of their unborn child, is given depth by the direction, and the masterly edit by Chris Roebuck - who has also been collaborating with Byrne on the new season of hit TV show Peaky Blinders.

PRO Credits


DirectorAnthony Byrne
ProducerFred Bonham Carter + Andrew Rawson
Production CompanyA Just Fred Production
Executive ProducerAlexa Haywood
1st ADChris Kelly
Director of PhotographyJamie Ackroyd
GafferLee Parfitt
EditorChris Roebuck
Editing companyTenthree Editing
Director's RepresentationAlexa Haywood at Free Agent UK
CommissionerMichael Lewin
LabelSony Music

Rob Ulitski - 26th Oct 2021

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