Lime Garden 'Clockwork' by Max McLachlan
Max McLachlan directs a widowed grandfather clock, grieving the loss of his wife, in this bizarre, funky video for fast-rising Lime Garden.
Featuring clockfaced dancers, plenty of head bobbing and the band trapped inside picture frames, the video is a spiral of funny, strange imagery.
All shot inside an outdated, 1960's fitted home, the video contrasts the upbeat groove of the song with slow zooms and reflective, albeit peculiar, moments. Just as the song does, the video finds a unique balance between something genuine and playful (with strong dancibility).
The visuals are clearly inspired by the lyrical content and theme of time passing/ageing, which singer Chloe Howard describes as being “written at a time when we were feeling trapped in the cycle of our everyday lives. We wanted to capture that sense of being caught in a continuous loop where emotions sometimes lead us to a dark and frantic mindset.”
Very likely to be the oddest video you watch today. You're guaranteed to come away feeling enlightened, and just a little bit queasy from the surreal nature of the piece.
|Production Manager||Lottie O'Connell|
|Director of Photography||Joseph Brunt|
|Focus Puller||Louis Berman|
|Art Director||Julia Chacińska|
|Label||So Young Records|
|Other credits||Art Assistant - Emilia Mendez BTS Photographer - April Arabella|
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