Promonews - 25th Nov 2021

James Slater's second video for Leeds band Yard Act follows on from the first for The Overload, with frontman James Smith playing a shady alter ego, amid a colourful cast of extras.

Having been an obnoxious gig promoter in part of The Overload, Smith now assumes a near-disguise as an incompetent magician, trying out his dreadful tricks on unsuspecting customers in a cafe - including several of The Overload's car boot sale supporting cast, reprising their roles.

The video reflects the fully-formed comic universe of an alternative (near-future) North of England that Smith has created in Yard Act's forthcoming debut album, out in January. Slater makes it work brilliantly well on screen, with an ensemble of non-actors supporting Smith, and finished in high contrast black and white. 

The video that was shot in an old cafe in the town of Clitheroe in Lancashire. "I wanted the vid to have a sinister tone," says Slater. "James plays a greasy magician who performs bad tricks and crimes in front of a hoodwinked audience. There's a metaphor in there somewhere!

"This is our second vid for Yard Act and its a further expansion of the Yard Act universe - there are plenty of easter eggs referring to other songs scattered throughout and you'll see some of the characters from Overload make a reappearance too."

Credits

DirectorJames Slater
ProducerRosie Ford
Production CompanyZomdic Films
Production ManagerJack Hartley
1st ADJack Hartley
Director of PhotographyAaron Dunleavy
GafferJulia Terzi
Art DirectorLucy Gregory
WardrobeBethani Gowland
HairEmma Tierney
Make-upEmma Tierney
EditorJames Slater
Director's RepresentationZomdic Films
CommissionerSam Flynn
LabelIsland Records
Other creditsCostume Assistant - Esme Whiteside Spark - Jack Pollard BTS - Mike Curley

Promonews - 25th Nov 2021

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