Rob Ulitski - 1st Dec 2021

Ben Cole & Odunsi (The Engine) direct a trippy promo for Half A Tab. 

Running at eight minutes in length, the short film opens with a group of friends getting ready to go out, and quickly culminates in a surreal night out full of futuristic fashion and chromatic visual effects. 

Taking place in an abstract, almost parallel world, the video has a haunting, unique vibe, and perfectly suits the Alté soundtrack. 

PRO Credits


DirectorBen Cole
DirectorOdunsi (the Engine)
ProducerChris Murdoch
Production CompanyPrettybird
Executive ProducerJuliette Larthe
1st ADLaura Carrion Del Pozo
Director of PhotographyJake Hunter
Focus PullerEve Carreno
2nd ACWill Crafts
GafferAlex Cullen
Art DirectorKatie South
WardrobeJermaine Ampomah
HairEndah Tche
Make-upTiara Wada
EditorJosh Chadwick
Editing companyFinal Cut London
ColouristMyles Bevan
Grading companyTimebased Arts
VFXMakarov Aleksandr
Director's RepresentationChris Murdoch
CommissionerChuka Okonjo
Other creditsCreative Director: Odunsi (The Engine) Creative Consultant: Daniel Assistant To The Creative Director: Chuka Okonjo Creative Consultant: Daniel Obaweya Creative Producer: Cherrie Broadley Production Assistant: Josh Collings 2nd AD: Ali Copland Runner: Yaw Ofori-Sey Runner: Soo Young Hahn Spark: Ian Blackburn Spark: Joe Kennedy Lighting Technician (Studio): Jack Sheppard Set DJ: Mayk Entertainment Stylist (Extras): Lingani Noah Stylist’s Assistant: Frédéric Saint-Parck Art Assistant: Niall Cherlihy Subtitles: Theodora Imaan Beauvais Voiceover: Cherrie Broadley Score: Odunsi (The Engine) Music From: Odunsi (The Engine), 2aab, Yves Tumor,Yinka Ayefele CAST: CAST Confidence (Fifi): Soraya Koshoni Intern: Rhoda Tobi Patience: China Marie Reni: Ore Ajala Patience’s Friend 1: Moyosore Briggs Patience’s Friend 2: Zena Gbajabiamila Patience’s Friend 3: Nimi Majekodunmi

Rob Ulitski - 1st Dec 2021

Related Content


Alex Mattsson 'Divine Resonance' by Chris Murdoch

Divine Resonance is a short promo by Chris Murdoch to showcase menswear designer Alex Mattsson's SS12 collection. Shot in Dungeness on the Canon 5D - with heavy metal music by The Highway Murderers...

David Knight - 27th Sept 2011


Brooke Candy 'Dumb' by Chris Murdoch

Chris Murdoch solo music video directing debut is for saucepot Brooke Candy's Dumb, created for Red Bull Catwalk Studio and featuring all clothes from Alex Mattsson's SS14 …

David Knight - 28th Aug 2013

Latest News