Rob Ulitski - 1st Dec 2021

Barnstorming indie band Wet Leg are reimagined as bath-loving aliens beamed down from outer space, in Fred Rowson's loveably eccentric promo for Too Late Now. 

Wrapped in bath towels, the band venture out into Croydon to experience the Earthly delight of a good hot soak for the very first time, reflecting the lyrics, “I just need a bubble bath to set me on a higher path”.

During their pursuit they encounter the addictions of bubble bath and the relaxing qualities of cucumbers - which involves a certain amount of suggestiveness, in the already characteristic Wet Leg style - eventually finding true nirvana in the form of a very pink hot tub, drawing a conclusion to the space-invaders’ pilgrimage.

Filmed across two days in South-East London and on a rather muddy Kentish farm, DoP Rik Burnell worked closely with Rowson to achieve the ‘fly on the wall’ aesthetic, shot on a very very long lens with minimal lighting.

I was slightly stunned to shoot the first Wet Leg video that they didn’t direct themselves.

"Wet Leg may be the coolest band of the year, but, surprisingly, they are also 2021’s year’s most innocent gang of outsiders," comments Rowson. "Tasked with documenting their first experience of exploring an urban centre outside of Ryde [on the Isle of Wight] I was shocked by their naivety, and nearly lost them on numerous occasions, not least when Rhian nearly went under a bus. Twice.

"Thankfully, no indie kids were harmed in the making of this movie, and the quintet instinctively found their way to the safety of a rural setting. Thank God.

"Seriously though. I was slightly stunned when Hester and Rhian asked me to shoot the first Wet Leg video that they didn’t direct themselves. Pressure, considering that their previous two were, for me, the best of the year. But, from conception to shoot to edit, this was a mad, magical collaboration that’s up there with my favourite music video experiences.

"Thank you to Domino and John Moule for trusting us to get on with it, and thank you as always to the team of Terminators at Blink - Rosie, Seb, Laura: you gave up your lives and made this happen in less than a week. Thank you. Best in town."

PRO Credits


DirectorFred Rowson
ProducerRosie Brear
Production CompanyBlink Productions
Executive ProducerPaul Weston
Executive ProducerLaura Northover
Production ManagerSebastian Jowers
1st ADAlasdair Copland
Director of PhotographyRik Burnell
Focus PullerEve Carreno
Art DirectorJulia Chacińska
WardrobeEmma Jayne Lipop
Hair & Make-upSarah Scott
EditorJoseph Taylor
Editing companyThe Assembly Rooms
ColouristRichard Fearon
Colour grade companyBlack Kite Studios
Post production companyBlackboard Studios
Post ProducerJoseph Gochez
VFXJack Stone
CommissionerJohn Moule
LabelDomino Recording Company
Other creditsB-cam Director: Max McLachlan Loader: Ines Duarte Runner: Alfie Davies Art Dept Assistants: Charlie Speak, Kate Sutton Bathroom Designer/Plumber: Tim Gibson SFX: Neil Gawthrop Wardrobe Assistant: Ellie Hind Camera Car Driver: Davide Vieira Minibus Driver: Mark Righelato Post Producers: Tamara Mennell, Bruce Langfield Cast: Danny Abel, Carl Murphy, Janet Fitzwalter, Sanjay Batra, Michael Patterson, David Rodgers, Dylan Schofield

Rob Ulitski - 1st Dec 2021

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