Rob Ulitski - 6th Dec 2021

Brock Neal Roberts directs a chilling black comedy about urban youth in his latest collaboration with Jeshi.

The video for Generation, the rapper's pin-sharp critique of a troubled society, explores the complex issues facing the youth of today - from drugs to violence to an unhealthy reliance on digital technology - cleverly encapsulated in a fly-on-the-wall aesthetic. 

From a vantage point high above the ground, the camera settles on a series of unfolding narratives, before quickly panning away and seeking out the next moment, involving one or more early-teen boy engaged in activities more usually associated with young men, or to Jeshi himself as on-the-spot commentator.

The concept is lived out by a group of young boys, who light cigarettes for strangers, throw rocks at takeaway food delivery riders and ignore parents whilst engrossed in their phones.

The cyclical nature of the concept is cleverly rounded off in the end scene, where the boys begin to throw rocks at a random neighbour's house, and the perspective switches from third person to first person, proving that we aren't only witnesses to the problems facing society, but very much a part of the tapestry. 

PRO Credits

Credits

DirectorBrock Neal Roberts
ProducerJoshua Noon
Production CompanyAgile Films
Executive ProducerSana Khan
Executive ProducerPrecious Mahaga
Line ProducerAidan Robert Brooks
Production ManagerAyo Alli
1st ADSam Barnham
Director of PhotographyDeon Van Zyl
Focus PullerEve Carenno
GafferFederico Belloli
Art DirectorPhoebe Ann Harris
WardrobeEllie Rimmer
Make-upKite Chuang
EditorJames Bradley
Editing companyAgile Studio
ColouristRichard Fearon
Grading companyBlack Kite Studios
Post production companyAgile Studio
Post ProducerAlizee Levrino
Post ProducerBruce Langfield
VFXAndrius Vizbaras
Casting directorRoad Casting
Director's RepresentationOB Management
CommissionerEd Pearson
LabelBecause
Other credits2nd AD: Ayokunle Delano Runners: Stephen Crawley, Brendy Mugisha, Harvey Abbas, Lily Clelland Trainee: Agneiszka Kocinska Motion Control: James Gillett Spark Trainee: Sara Hebil Motie Standby Props: Archie Kidd Art Dept: Archibald Kidd Animals: A-Z Animals Animal Handlers: Carol Jones, Trevor Smith Edit Assistant: Mossie Cassidy Colour: Black Kite Cast: Kids - Remi Wing, Aiden Baffoe, Jamie Buttress, Miles Davis Adults - Joseph Simon Bushell, Jessica Osunde, Kamahl Sami Miller, Keith Preddie, Oli Regan, Bunmi Osadolor, Samuel Burgess Special Thanks: Femi Anderson & Josh Fashola BTS: Jay Izzard

Rob Ulitski - 6th Dec 2021

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